Now more than ever, people are turning to social media platforms as their main source of information. There is no doubt that COVID-19 has led to a spike in social media consumption. The businesses that will thrive in these tough times are those who are using this opportunity to connect with their audience. In order for businesses to do this and build a strong relationship with their consumers, it is crucial for them to be actively posting on social media. This blog goes over some benefits that your business will be sure to gain if you choose to invest time into posting on your social media accounts.
Improves Brand Awareness
Posting frequently on your social media accounts is a great way to increase your brand awareness. It is important that you ensure that the content that you are posting is aligned with your brand personality and image. Establish a style and tone that you want to abide by and be consistent throughout your posting. Be creative with using hashtags, tagging other accounts, and even posting fun giveaways or social polls to engage your audience. The more people who engage in your content, the more brand awareness you will receive. It is extremely common for people to learn about new brands just because someone they know has posted about it on social media.
Enhances Online Presence
Having strong social media platforms with good, valuable content is a great way to enhance your overall online presence. Having active social media accounts can increase the number of people who are seeing your brand and engaging in your content. This can lead to more people clicking on your website and converting customers into buyers. Social media outlets mean more than just communicating with your followers – it is a way to get people positively talking about your brand, sharing your content, and a way to increase traffic and visibility of your website.
Keeps Audience Engaged
Posting on social media is the best way to communicate with your consumer base and get them engaged in your content. Try coming up with creative campaigns such as tips relating to your business, short quizzes/polls, or simply ask your audience what content they would like to see. Think hard about what content you feel would provide value to your consumers and try to engage your audience through bold posts, images, or videos that showcase your brand. Try to be more authentic in your posts and use your own high-quality images to represent your brand rather than stock photos. This will help your brand stand out and deliver a unique portrayal of your business. For more insight, this blog discusses the importance of having visual marketing content for your business and can help give some creative ideas on how to attract and engage your audience.
Builds Trust with Consumer
Using social media is much more important than just promoting your products on a platform. It is about having two-way communication with your consumers and building a relationship with them. Having these interactions with your audience via social media can help build trust, which in turn can lead to a community that supports your brand. These people are then able to advocate for your company with perhaps the most effective way of marketing – word of mouth. Having trust with your customers is ultimately a lead to growing your audience and increasing your profit.
Being on top of your social media posting can be overwhelming – which is why we would love to help. Here at Anna Kobelak Photography, we offer monthly social media packages that can help businesses improve their brand awareness, enhance their online presence, increase audience engagement, and build trust with their consumers. Visit our website for more information and send us a message to receive a quote. Let us help you be confident in your visual presence online!