It can be exciting to hire a professional photographer to come into your workplace and do a branding photography session. But if you’re not prepared, and don’t have a clear vision for the session, it can also be stressful. You know your company, brand, and product best. So before the day of the shoot, take the time to prepare a few things ahead of time.
Choosing the Goals of your Session
Why have you decided to schedule this corporate photo shoot? Is your business just beginning and you’re ready to show the world what you have to offer? Are you launching a new product or product line? Are you shooting an event? Do you just want product shots or do you want to shoot the office space and employees? It is important to sit down and determine your vision and goals for the branding photography session ahead of time, so you can work with the photographer to make your vision come to life. Decide whether your team will be part of the photo shoot, and whether you’ll be taking business portraits and team photos that day. If you are doing portrait photographs, you can get some ideas of different styles of corporate headshots here. If you’re planning to have action shots of the services you offer, have people selected ahead of time to participate, whether they are models or employees.
Prepare Your Staff for the Shoot
Once you have your goals for the photoshoot clearly defined, communicate them with your employees, especially those you would like to participate. Make sure staff know if you would like to take some behind the scenes photos of staff performing day to day tasks such as team meetings, training seminars, client consultations, etc. Ensure that each member of your team is comfortable with their role. Perhaps a staff member you wouldn’t expect to be camera shy is very uncomfortable being photographed! Also, be sure to let your staff know what is expected in terms of clothing for the shoot. Should they dress in business formal for headshots, or perhaps business casual? Should they try to wear something blue to represent the company colours, or perhaps a shirt with the company logo on it? Get tips on how to prepare for a portrait headshot here.
Ask Your Photographer Questions
Finally, don’t be afraid to reach out and ask your photographer questions! They are the experts after all, and do photoshoots like this all of the time. If you want to know their opinion on which room in the office is best for the shoot, what to expect upon arrival, if you have questions about clothing or timing, your photographer is there to answer them and make you feel comfortable and prepared the whole way through. A branding photo session should be an enjoyable experience and so don’t hesitate to let your photographer know what works best for you and your business.
Being prepared can make a corporate photoshoot a breeze. If you’re shooting a product, make it look its best, be sure everyone knows what time they need to be there, and you schedule enough time for what you’d like to accomplish so that the shoot is not rushed. Also, choose a space that is clutter-free, as you want the star to be your product and employees. Lastly, enjoy getting to show your brand off, and using these beautiful finished photos on your website, social media, advertisements, and more!