Sometimes words just aren’t enough, especially when you want your business to get noticed. Since the brain can process visuals a lot faster than text, and because vision is our dominant sense, marketers gear towards the use of compelling visual content for social media, website and print marketing materials.
Here are the 4 Top visual marketing methods used for client engagement:
Compelling photos are a powerful marketing tool and are considered essential to business growth for many reasons. They have the power to deliver a message without words and tap into our emotions. They are easy attention grabbers, build client trust and inspire action. Consider incorporating stock imagery, hiring a professional photographer or using your own imagery and add a much-desired personal touch to your business or campaign.
Videos are the best way to bring a product or service to life and can be a great tool to improve your client following. There are various types of videos that you can incorporate into your visual marketing. Consider how to videos, demonstrations, customer testimonial or a behind the scenes glimpse to your everyday business operations.
Since we are visual beings, we will rather look at an infographic then read a lengthy text containing the same content. Infographics help dissect complex subjects and have the ability to sustain the attention of a reader. They are a more enjoyable way to cover heavy topics and help readers process the content better.
4. Memes, GIFs & Comics
If it’s fitting with your brand, add a source of humour by using memes, GIFS or comics to lighten the day. Light weight, funny posts, are easy-to digest and are a great way to engage with your audience. They also tend to be extremely shareable.
Whether you decide to use all of the visual marketing methods discussed in this blog or choose to stick to one or two, powerful visual content can help build your brand awareness, improve your online presence and help your business stand out.