Whether you’re launching a new product at an event, your company is in need of a social media presence, or you simply need some new corporate portraits for the website, the need for hiring the right corporate photographer can arise many times! Finding the right photographer is key to a great shoot every time, so make sure you are following a few helpful guidelines to make the memories you create ones you’ll be proud of and that you’ll want to display for the world to see!
Find Your Photographer’s Specialty
There are many corporate photographers out there who may have specialized areas of expertise. Some are strictly product photographers, for example. Some photographers may specialize in architectural photography, or may be proficient in food, or wedding photography. Some may specialize in many different areas! Before you book a photographer, make sure they have experience photographing whatever it is you’re looking to shoot whether that be a conference, holiday party, business portraits, content for social media posts, etc.
Research Your Photographer’s Style
All photographers have a unique style to the photos they capture, and the way they edit them to finalize the shots. Some like to shoot events from unique hidden perspectives capturing people’s candid conversations, for example, while some prefer to walk around the event and ask people to pose for the camera. These days, it’s not difficult to pinpoint whether a corporate photographer is right for you by just doing a bit of research. Most photographers will either have their portfolios on a website, and will likely also have an Instagram page to show off their latest shoots. From these portfolios you can gauge their style for various types of shoots. You can also take the opportunity to understand their niche, should they have a specific one. Think about your goals for the session and what you’re looking for in a final result. Then, research and find a portfolio that matches your vision!
Find a Reliable and Consistent Photographer
If you want your social media page to have the same look and feel throughout, you’ll want the same photographer to shoot and edit content for your social media channels. If you want your business portraits to look cohesive on your website, business cards, and/or email signatures, it’s wise to continue hiring the same photographer.
The best advice is to select a photographer that is physically close by, and one that has been in business for a while. For business portraits, it is important that the background and style for all employee photos are uniform so as to make all employees look like one cohesive unit. You’ll also likely want to invite the same photographer back when new employees are hired throughout the year